AI-Powered Media Intelligence Platform for a Global Entertainment Marketing Agency
Category: Media Intelligence, Influencer Marketing, Social Listening, Earned Media
Services: AI Platform Development, NLP & Custom GPT, Data Engineering, Workflow Automation
One platform replaced the platform-hopping.
A leading global entertainment marketing agency, whose client roster spans Disney, the Olympics, and major theatrical campaigns, ran talent discovery, earned media tracking, and social listening through disconnected tools and spreadsheets. GenAI-Labs replaced that sprawl with a unified AI-powered media intelligence platform: three deeply integrated products on shared infrastructure, so each analyst now carries three times the campaign load without the tab-juggling.
Reporting started compiling itself.
Analysts were spending hours each day combing MuckRack for press hits, pulling broadcast clips from TVEyes, and building a different report format for every team and every client. Now custom GPT integrations surface summaries and top results automatically, and one-click exports come out formatted per team, so field marketing, multicultural, publicity, and leadership each get exactly what they need.
From weekly digests to real-time signal.
Social conversations and earned media coverage used to surface days late, compiled by hand. The platform now monitors campaigns continuously across social and earned media, with natural-language queries replacing keyword searches: users describe what they need and the platform handles translation and retrieval.
Every source, one query.
Media, social, broadcast, podcast, and influencer data all flow through the same custom GPT layer, with enterprise SSO, role-based access control, and team-level data permissions built for a large multi-team agency.
- Natural-language queries across every product, with no more per-platform search syntax
- Influencer vetting at scale with proactive talent discovery
- Enterprise-grade access controls across all three products
Ready to transform your business with AI?
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